The Sector

Ever since Mark Post, funded by Google founder Sergei Brin, presented the first lab grown burger in 2013, a number of companies have sprung up to take what became a reality and revolutionise the food industry with it – the goal of these companies is to scale efficient production to drive down costs for consumers and make cultivated meat the most financially sensible option.
The sector has also expanded beyond the cultivation of cells to create muscle into areas such as the fermentation of specific proteins and those produced by bacteria from CO2.
There has been over US $300 million invested in this sector in the last two years and giants of meat production have been moving in so as to capitalise on the emerging market and not miss out on the opportunity to supply the growing demand for vegan proteins.

A New Solution

The environmental impact of traditional animal farming is devastating. This book describes how traditional animal husbandry is responsible for greenhouse gas emissions causing global warming; the polluting of our water systems; the felling of our forests for inefficient land use, as well as the transmission of lethal zoonotic diseases which result in global pandemics affecting the lives of millions. Not only this, but the abhorrent cruelty at the heart of traditional meat farming is an ethical blight which must be ended now — the PTSD rates amongst abattoir workers should be evidence enough for this. The New Agricultural Revolution described in this book and being rapidly advanced by entrepreneurs around the globe, is the answer to these evils. 

Killing Cruelty

Cultivated meat and dairy will make the torture and killing cruelty of animals redundant. Instead of rearing a whole chicken over the course of weeks, a breast could be grown in days. Technology will make the harvesting of protein both ethical and far more efficient.

Eradicating Disease

Zoonotic transfer of diseases from animals to humans is potentially the largest threat to the human population. Deforestation to graze livestock pushes wild animals into contact with people, and intensive mixed livestock farming introduces avian flus into the human world. Producing food in clean labs would avoid this and would curb our over reliance on antibiotic usage which is currently causing dangerous antibiotic resistance.

Feeding the World

Today, there are over 800 million people who are chronically undernourished. Using less land for the inefficient rearing of livestock and replacing much of our diet with plant-based alternatives could alleviate this hunger overnight. New agricultural technologies such as lab-grown meat would be immune from the vagaries of the environment and would mean food could be grown closer to home, even in infertile countries.


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