Moo’s Law is an essential primer on this debate
David Stevenson
David StevensonColumnist, Financial Times
Moo's Law addresses the opportunities and challenges of our need for protein
Phil Newman
Phil NewmanEditor-in-chief, Longevity Technology
This book is a vote in favour of a hopeful future. It's about the ability of human innovation to transform the nature of food and farming
Bruce Friedrich
Bruce FriedrichCo-founder, The Good Food Institute
A required reading for any investor evaluating companies in this high-growth category
Lou CooperhouseCEO, BlueNalu
This book was really invaluable to me... I got into the [cellular agriculture] space about a year ago and [Jim Mellon] basically did all the research for me
Doug GrantHost, Brave New Meat podcast
A ray of hope in bleak times
Richard Gill CFAInvestment analyst and writer, Master Investor
The latest book by British tech investor Jim Mellon, Moo’s Law, explains why and how cultured meat technology will transform farming and revolutionize our food supply on a global level.
Chris FindlayEditor, Supertrends
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Endorsements

This is the first book of its kind on the subject of the New Agricultural Revolution which brings together the science, the projections of key industry figures, and the investment know-how of a leading investor in this nascent field. In addition to speaking to the CEOs of leading companies, the close relationship with the Good Food Institute has provided insight from the best convener and advocate in this industry.

A must for anyone who is trying to understand how the World can feed itself in the future, in a healthy and environmentally friendly way. Jim Mellon enhances his reputation as a forward thinking Investor
Andrew Sutcliffe
Andrew SutcliffeAmazon reviewer
Jim has researched the next big trend for investors and best of all, how our investing can help create a world without cruelty to animals and massively reduce carbon emissions to protect the planet. His best book yet, I highly recommend it.
Peter Tattersall
Peter TattersallAmazon reviewer
In an entertaining read, Jim Mellon shows how a shift in our diet towards more plant-based food provides a practical and powerful response to climate change, as well as a more humane relationship with animals. It is hard to spot an investment opportunity more in tune with the woke generation. You can literally invest to save the planet. The opportunity lies in the emerging agribusiness sector, where entrepreneurs are driving the shift through product and other innovation. Mellon provides a unique and comprehensive overview of the sector, highlighting investment opportunities.
Westbourne Boy
Westbourne BoyAmazon Reviewer
I always learn from Jim Mellon's books, packed full of insights, provoking thoughts and future trends. I really enjoyed this book, current, relevant and highly recommend.
Kim Ingleby
Kim InglebyAmazon reviewer
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What Our Readers Have to Say

I always learn from Jim Mellon's books, packed full of insights, provoking thoughts and future trends. I really enjoyed this book, current, relevant and highly recommend.
Kim InglebyAmazon reviewer
In an entertaining read, Jim Mellon shows how a shift in our diet towards more plant-based food provides a practical and powerful response to climate change, as well as a more humane relationship with animals. It is hard to spot an investment opportunity more in tune with the woke generation. You can literally invest to save the planet. The opportunity lies in the emerging agribusiness sector, where entrepreneurs are driving the shift through product and other innovation. Mellon provides a unique and comprehensive overview of the sector, highlighting investment opportunities.
Westbourne BoyAmazon reviewer
Jim has researched the next big trend for investors and best of all, how our investing can help create a world without cruelty to animals and massively reduce carbon emissions to protect the planet. His best book yet, I highly recommend it.
Peter TattersallAmazon reviewer
A must for anyone who is trying to understand how the World can feed itself in the future, in a healthy and environmentally friendly way. Jim Mellon enhances his reputation as a forward thinking Investor
Andrew SutcliffeAmazon reviewer
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Media Press About the Book

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