Moo's Law

Moo’s Law is the latest title from successful investor Jim Mellon to help readers understand the investment landscape in cultivated meat.

Jim has a vision that within the next couple of decades world agriculture will be radically transformed by the advent of cultivated meat technology. This book grounds the reader in why such an advancement is absolutely necessary and informs them of the investments they could make to become part of the New Agricultural Revolution themselves. The harrowing effects on our environment, animal cruelty in food and fashion, and the struggling ability to feed the world’s ever growing population means gives us no choice but to grow meat in labs or derive our proteins from plant-based sources. Once price parity with conventional meats is reached, there will be no turning back — this is Moo’s Law™. 

This new book is available in print (RRP £14.99), as an ebook (£10.99).

Moo's Law

Moo’s law is the latest title from successful investor Jim Mellon to help readers understand the investment landscape in cultivated meat.
Jim has a vision that within the next couple of decades world agriculture will be radically transformed by the advent of cultivated meat technology. This book grounds the reader in why such an advancement is absolutely necessary and informs them of the investments they could make to become part of the New Agricultural Revolution themselves. The harrowing effects on our environment, animal cruelty in food and fashion, and the struggling ability to feed the world’s ever growing population means gives us no choice but to grow meat in labs or derive our proteins from plant-based sources. Once price parity with conventional meats is reached, there will be no turning back — this is Moo’s Law™. 
This book is available in print (RRP £12.99), as an ebook (£xx.|xx) or as an audio book.

Webinar: In Conversation With Jim Mellon, hosted by the Institute of Economic Affairs

On 23rd March 2021, Jim will be speaking about Moo’s Law to Mark Littlewood, Director-General of the Institute of Economic Affairs, in a live webinar hosted by the IEA. To sign up, visit http://bit.ly/30qRC2a

Hear From Jim

Jim Mellon explains why he wrote Moo’s Law, what the issues with today’s agricultural practices are and why now is the time to get investing.

Jim Mellon

Jim became a pescatarian five years ago and has since spent time researching and investing in companies aiming to eliminate animal cruelty. He also looks forward to the day where health can be engineered into the foods we eat so we can finally feed the whole planet, and feed it better.