Jim Mellon’s book guides investors into the nascent field of cultivated meats and plant-based proteins and outlines the technologies that are enabling it to rapidly develop. From lab-grown meats, to dairy, to protein derived from air, Jim charts which companies are an exciting investment opportunity. Furthermore Jim explains why these are not only smart investments, but why they are absolutely necessary ones. Not only this, he outlines what he sees as the major hurdles to the industry’s success in terms of scalability of production and the smart designing of regulatory frameworks to stimulate innovation in this sector. The future of food is being developed in labs across the world — it will be cleaner, safer, more ethical and, importantly soon, cheaper too!